{"product_id":"the-first-modern-campaign-gary-a-donaldson-9780742548008","title":"The First Modern Campaign: Kennedy, Nixon, and the Election of 1960","description":"\u003cp\u003eIn this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary a. Donaldson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0742548007\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780742548008\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.94h x 6.49w x 0.55d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/07\/2007 pg. 53\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 07\/01\/2007 pg. 106\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2007 pg. 66\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2008 pg. 1240","brand":"Gary a. Donaldson","offers":[{"title":"Paperback","offer_id":43925839479039,"sku":"9780742548008","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_41f56ad6-a420-4f93-900d-34c483fc79c8.jpg?v=1681079672","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-first-modern-campaign-gary-a-donaldson-9780742548008","provider":"WR Book House","version":"1.0","type":"link"}