{"product_id":"the-fixer-michael-s-sitrick-9781621572862","title":"The Fixer: Secrets for Saving Your Reputation in the Age of Viral Media","description":"\u003cb\u003e\"The Wizard of Spin.\"--\u003ci\u003eLos Angeles Times\u003c\/i\u003e \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\"The spin doctor's spin doctor.\" --\u003ci\u003eFinancial Times\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick \u0026amp; Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology.\"--\u003ci\u003eFortune Magazine\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick\"--\u003ci\u003eFast Company\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eWhat do you do when the reputation you've built over decades is destroyed in a day? \u003cp\u003e\u003c\/p\u003eIn the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. \u003cp\u003e\u003c\/p\u003eAny misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the \u003ci\u003eNew York Times\u003c\/i\u003e, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick. \u003cp\u003e\u003c\/p\u003eIn this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. \u003cp\u003e\u003c\/p\u003eYou'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on \"no comment,\" social media, public apologies, and more. \u003cp\u003e\u003c\/p\u003eThe question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's \"fact,\" festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael S. Sitrick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1621572862\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781621572862\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Regnery Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.40d","brand":"Michael S. Sitrick","offers":[{"title":"Hardcover","offer_id":43984677011711,"sku":"9781621572862","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_50b26890-e52d-45db-a5de-04b07b385902.jpg?v=1683273623","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fixer-michael-s-sitrick-9781621572862","provider":"WR Book House","version":"1.0","type":"link"}