{"product_id":"the-fluid-consumer-teo-correia-9780749478377","title":"The Fluid Consumer: Next Generation Growth and Branding in the Digital Age","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Fluid Consumer \u003c\/i\u003e\u003c\/b\u003eprovides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the \"Living Services\" concept, creating seamless consumer journeys and harnessing the power of start-ups. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn doing so, \u003cb\u003e\u003ci\u003eThe Fluid Consumer\u003c\/i\u003e\u003c\/b\u003e focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Teo Correia\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749478373\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749478377\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.90w x 0.60d","brand":"Teo Correia","offers":[{"title":"Hardcover","offer_id":44059627421951,"sku":"9780749478377","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cfa3a325-26b4-4f46-bfa9-96593b40cec6.jpg?v=1685059372","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fluid-consumer-teo-correia-9780749478377","provider":"WR Book House","version":"1.0","type":"link"}