{"product_id":"the-four-factors-of-trust-ashley-reichheld-9781119855019","title":"The Four Factors of Trust: How Organizations Can Earn Lifelong Loyalty","description":"\u003cp\u003e\u003cb\u003eA WALL STREET JOURNAL BESTSELLER\u003cbr\u003eA PUBLISHERS WEEKLY BESTSELLER\u003cbr\u003e\u003cbr\u003eThe essential, data-driven blueprint to build trust in your organization.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDid you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)?\u003c\/p\u003e \u003cp\u003eThe importance of trust is at an all-time high--just as our inclination to trust is at an all-time low.\u003c\/p\u003e \u003cp\u003eBuilding trust is your single greatest opportunity to create competitive advantage. With new data at its core, \u003ci\u003eThe Four Factors of Trust\u003c\/i\u003e gives you practical guidance to measure and build trust in the relationships that matter the most--with your customers, workforce, and partners.\u003c\/p\u003e \u003cp\u003eTrust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability.\u003c\/p\u003e \u003cp\u003eThese Four Factors make up Deloitte's HX TrustID\u003csup\u003eTM\u003c\/sup\u003e, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustID\u003csup\u003eTM\u003c\/sup\u003e to measure, predict, and build trust to earn lifelong loyalty--and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate better business outcomes by understanding how trust affects human behaviors\u003c\/li\u003e \u003cli\u003eMeasure your company's trust score--revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders\u003c\/li\u003e \u003cli\u003eDesign actionable strategies to improve trust with your customers, workforce, and partners\u003c\/li\u003e \u003cli\u003eBuild trust and earn loyalty through every business function from marketing to operations to talent experience\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith compelling stories from leading organizations--and practical applications in Marketing \u0026amp; Experience, Cybersecurity, HR, Sustainability (ESG), and Operations \u0026amp; Technology--\u003ci\u003eThe Four Factors of Trust\u003c\/i\u003e will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ashley Reichheld\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119855012\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119855019\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.38w x 0.90d","brand":"Ashley Reichheld","offers":[{"title":"Hardcover","offer_id":44067124150527,"sku":"9781119855019","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f2a01aeb-54f1-4d5b-bee6-457003fa14d2.jpg?v=1685411336","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-four-factors-of-trust-ashley-reichheld-9781119855019","provider":"WR Book House","version":"1.0","type":"link"}