{"product_id":"the-franchising-handbook-carl-reader-9781473621114","title":"The Franchising Handbook: How to Choose, Start \u0026 Run a Successful Franchise","description":"Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees. \u003cp\u003e\u003c\/p\u003eThis book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carl Reader\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1473621119\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781473621114\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Teach Yourself\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.00w x 0.80d","brand":"Carl Reader","offers":[{"title":"Paperback","offer_id":43935500206335,"sku":"9781473621114","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_b114e777-307f-45fa-a1ef-f3ce7de9f167.jpg?v=1681420157","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-franchising-handbook-carl-reader-9781473621114","provider":"WR Book House","version":"1.0","type":"link"}