{"product_id":"the-fundamentals-of-business-to-business-sales-john-coe-9780071408790","title":"The Fundamentals of Business-To-Business Sales \u0026 Marketing","description":"\u003cp\u003eB2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. \u003ci\u003eThe Fundamentals of Business-to-Business Sales \u0026amp; Marketing \u003c\/i\u003eshows executives how to integrate traditional B2B selling methods with effective and proven new technologies.\u003c\/p\u003e\u003cp\u003eCovering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Coe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071408797\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071408790\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/11\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.98d","brand":"John Coe","offers":[{"title":"Hardcover","offer_id":43990081634559,"sku":"9780071408790","price":43.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4d871ba5-03e3-4231-ba8d-1331372eab60.jpg?v=1683302890","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fundamentals-of-business-to-business-sales-john-coe-9780071408790","provider":"WR Book House","version":"1.0","type":"link"}