{"product_id":"the-fundamentals-of-digital-fashion-clare-harris-9781350168695","title":"The Fundamentals of Digital Fashion Marketing","description":"\u003cp\u003eHow can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Fundamentals of Digital Fashion Marketing \u003c\/i\u003euses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. \u003cp\u003e\u003c\/p\u003eThis revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data \u0026amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Clare Harris, Karen Edwards, Donna Watts\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350168696\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350168695\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/03\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Clare Harris","offers":[{"title":"Paperback","offer_id":44071389462783,"sku":"9781350168695","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fb6e998d-241a-47de-a4b3-49985aa82373.jpg?v=1685435806","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-fundamentals-of-digital-fashion-clare-harris-9781350168695","provider":"WR Book House","version":"1.0","type":"link"}