{"product_id":"the-future-of-global-business-michael-czinkota-9780415800938","title":"The Future of Global Business: A Reader","description":"\u003cp\u003eIn the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. \u003c\/p\u003e\u003cp\u003eEditors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Czinkota\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415800935\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415800938\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 768\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.20d","brand":"Michael Czinkota","offers":[{"title":"Hardcover","offer_id":48086655402239,"sku":"9780415800938","price":140.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c3660e4-9d2b-4f30-9619-333ddc8a6cd4.jpg?v=1769095845","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-future-of-global-business-michael-czinkota-9780415800938","provider":"WR Book House","version":"1.0","type":"link"}