{"product_id":"the-future-of-global-retail-winter-nie-9781032070421","title":"The Future of Global Retail: Learning from China's Retail Revolution","description":"\u003cp\u003eChina's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. \u003c\/p\u003e\u003cp\u003eThe book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework - a ten-year strategic roadmap for global retail executives, which we call the \"Beyond\" the Value Chain Model. \u003c\/p\u003e\u003cp\u003eChina's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Winter Nie, Mark Greeven, Yunfei Feng\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032070420\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032070421\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.14w x 0.55d","brand":"Winter Nie","offers":[{"title":"Paperback","offer_id":44057523290367,"sku":"9781032070421","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_24096128-abf7-467e-965e-01ac729ec7d5.jpg?v=1685047483","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-future-of-global-retail-winter-nie-9781032070421","provider":"WR Book House","version":"1.0","type":"link"}