{"product_id":"the-future-of-luxury-customer-gabriella-lojacono-9781398615472","title":"The Future of Luxury Customer Experience: How to Create High-Value, Personalized Omnichannel Experiences","description":"\u003cp\u003e\u003cb\u003eWhat is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThese are the questions that \u003cb\u003e\u003ci\u003eThe Future of Luxury Customer Experience \u003c\/i\u003e\u003c\/b\u003ehas been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. \u003cp\u003e\u003c\/p\u003eUsing case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gabriella Lojacono\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398615471\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398615472\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/27\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Gabriella Lojacono","offers":[{"title":"Hardcover","offer_id":46094257783039,"sku":"9781398615472","price":176.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d06c6d71-7d90-4e01-bc18-0c4376934e4c.jpg?v=1724844146","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-future-of-luxury-customer-gabriella-lojacono-9781398615472","provider":"WR Book House","version":"1.0","type":"link"}