{"product_id":"the-future-proof-marketing-playbook-tim-hickle-9780692803837","title":"The Future-Proof Marketing Playbook","description":"\u003cp\u003eThe very first banner ad was run on October 27th, 1994. That means, as of this book's publication, digital advertising is 22 years old.\u003c\/p\u003e \u003cp\u003eAnd like most 22 year olds, it's time for it to get its act together.\u003c\/p\u003e \u003cp\u003eIn this book, we don't talk about short-term results, we talk about building a durable framework that can sustain whatever the future throws at it. We don't want to win games, we want to win championships, and champions don't: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eBlame losses on the refs (or on Google)\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhine about changes to the rulebook (or to their competitive marketplace)\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRun the same play on every down (or with every ad buy)\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book outlines the habits of the world's best marketers--the strategists who are prepared for whatever the future holds--and teaches you how you can join their ranks.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eNow, let's play ball.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tim Hickle\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692803831\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692803837\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tim Hickle\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 4.37w x 0.53d","brand":"Tim Hickle","offers":[{"title":"Paperback","offer_id":44652104941823,"sku":"9780692803837","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ec680642-c684-45d4-936f-5e33cf4ab89f.jpg?v=1704214589","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-future-proof-marketing-playbook-tim-hickle-9780692803837","provider":"WR Book House","version":"1.0","type":"link"}