{"product_id":"the-game-before-the-money-javier-zuleta-9798254653851","title":"The Game Before the Money: How Football Became the World's Most Powerful Business","description":"\u003cp\u003e\u003cb\u003eWhat if football was never just a game?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Game Before the Money: How Football Became the World's Most Powerful Business\u003c\/i\u003e takes you deep inside the transformation of football from a simple, working-class sport into a global industry worth billions.\u003c\/p\u003e\u003cp\u003eThis book uncovers the real story behind the rise of modern football. From its early roots in local communities across England to the explosive growth of the English Premier League, this is a journey through power, money, media, and influence.\u003c\/p\u003e\u003cp\u003eDiscover how one bold breakaway reshaped the sport forever, creating a league that would dominate global audiences and redefine what it means to compete at the highest level. Explore how television deals turned matches into worldwide events, how billionaire ownership changed the balance of power, and how the transfer market evolved into a multi-billion-dollar system driven by strategy and ambition.\u003c\/p\u003e\u003cp\u003eThis book goes beyond the pitch.\u003c\/p\u003e\u003cp\u003eIt reveals how football clubs became global brands, how fanbases expanded across continents, and how influence now extends far beyond stadiums. From behind-the-scenes negotiations to the role of agents and hidden power structures, every chapter exposes a different layer of the modern football empire.\u003c\/p\u003e\u003cp\u003eYou will also explore the challenges that come with success. Financial inequality, controversies, and the growing gap between elite clubs and the rest of the football world are shaping the future of the game. As the sport continues to grow, questions about fairness, identity, and tradition become more important than ever.\u003c\/p\u003e\u003cp\u003eThrough clear and engaging storytelling, this book connects the past, present, and future of football. It highlights the key moments, decisions, and forces that turned the game into the most powerful business in global sport.\u003c\/p\u003e\u003cp\u003eWhether you are a passionate fan, a student of the game, or simply curious about how football became a worldwide phenomenon, this book offers a fresh and insightful perspective.\u003c\/p\u003e\u003cp\u003eFootball is no longer just played on the pitch.\u003c\/p\u003e\u003cp\u003eIt is built in boardrooms, broadcast across the world, and driven by forces that continue to shape its future.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThis is the story of how it all happened.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Javier Zuleta\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798254653851\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 80\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.21d","brand":"Javier Zuleta","offers":[{"title":"Paperback","offer_id":48997566742783,"sku":"9798254653851","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-game-before-the-money-javier-zuleta-9798254653851","provider":"WR Book House","version":"1.0","type":"link"}