{"product_id":"the-gen-z-frequency-gregg-l-witt-9780749482480","title":"The Gen Z Frequency: How Brands Tune in and Build Credibility","description":"\u003cp\u003e\u003cb\u003eGeneration Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGeneration Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThe Gen Z Frequency\u003c\/i\u003e\u003c\/b\u003e offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, \u003cb\u003e\u003ci\u003eThe Gen Z Frequency\u003c\/i\u003e\u003c\/b\u003e is the ultimate resource for tuning in to Generation Z.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gregg L. Witt, Derek E. Baird\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749482486\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749482480\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.80d","brand":"Gregg L. Witt","offers":[{"title":"Paperback","offer_id":43992324767999,"sku":"9780749482480","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f1656806-9e93-4731-8293-f6fb3efc8d0f.jpg?v=1683315361","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-gen-z-frequency-gregg-l-witt-9780749482480","provider":"WR Book House","version":"1.0","type":"link"}