{"product_id":"the-ghatotkacha-game-shraddha-anu-shekar-9781649195418","title":"The Ghatotkacha Game: Marketing Lessons from Mythology","description":"THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY \u003cp\u003e\u003c\/p\u003eAre there any? \u003cp\u003e\u003c\/p\u003eWould it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? \u003cp\u003e\u003c\/p\u003eA marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. \u003cp\u003e\u003c\/p\u003eGhatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha's birth to his death is a game. Does he play different games, or is he a part of one himself? \u003cp\u003e\u003c\/p\u003eAfter reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? \u003cp\u003e\u003c\/p\u003eMarketing. Mythology. And the many messages therein.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shraddha Anu Shekar,Pravin Shekar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1649195419\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781649195418\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/08\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.27d","brand":"Shraddha Anu Shekar","offers":[{"title":"Paperback","offer_id":48587797889279,"sku":"9781649195418","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ghatotkacha-game-shraddha-anu-shekar-9781649195418","provider":"WR Book House","version":"1.0","type":"link"}