{"product_id":"the-giants-of-sales-tom-sant-9780814415986","title":"The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You about Real Sales Success","description":"\u003cp\u003e\u003cstrong\u003eThis invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSales theories come and go, but nothing beats learning from the original masters. \u003cem\u003eThe Giants of Sales\u003c\/em\u003e reveals how: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIn his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force\u003c\/li\u003e\n\u003cli\u003eDale Carnegie taught people how to win friends and influence customers with powerful methods that still work\u003c\/li\u003e\n\u003cli\u003eJoe Girard, listed by Guinness as the world's greatest salesman, didn't just sell cars, he sold relationships...and developed a successful referral business\u003c\/li\u003e\n\u003cli\u003eElmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePart history and part how-to, \u003cem\u003eThe Giants of Sales\u003c\/em\u003e gives you practical, real-world techniques based on the time-tested wisdom of true sales masters.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Sant\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814415989\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814415986\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d","brand":"Tom Sant","offers":[{"title":"Paperback","offer_id":44120316870911,"sku":"9780814415986","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_096b34e3-9bcd-46d0-b7c7-fe1496bf615c.jpg?v=1687413675","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-giants-of-sales-tom-sant-9780814415986","provider":"WR Book House","version":"1.0","type":"link"}