{"product_id":"the-global-corporate-brand-book-m-morley-9781403996633","title":"The Global Corporate Brand Book","description":"The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Morley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1403996636\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781403996633\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/14\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.00w x 0.70d","brand":"M. Morley","offers":[{"title":"Hardcover","offer_id":47424354156799,"sku":"9781403996633","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5abb6aee-da24-4940-b27d-0b335347f76f.jpg?v=1761529731","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-global-corporate-brand-book-m-morley-9781403996633","provider":"WR Book House","version":"1.0","type":"link"}