{"product_id":"the-global-pr-revolution-maxim-behar-9781621537151","title":"The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR","description":"\u003cb\u003e\"An excellent guide.\" --Paul Holmes, \u003ci\u003eThe Holmes Report\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003ePR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In \u003ci\u003eThe Global PR Revolution\u003c\/i\u003e, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client's needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe New Rules of Social Media\u003c\/li\u003e\n\u003cli\u003eHow to Speak the Language of PR\u003c\/li\u003e\n\u003cli\u003eModern PR Skills and Tools\u003c\/li\u003e\n\u003cli\u003eHow to Measure Impact\u003c\/li\u003e\n\u003cli\u003eThe Effect of Total Transparency on Businesses\u003c\/li\u003e\n\u003cli\u003eInternational Perspectives on the Media\u003c\/li\u003e\n\u003cli\u003eThe Future of the Industry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Behar's knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they'll be well on their way to becoming experts in the field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maxim Behar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1621537153\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781621537151\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Allworth\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/15\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.20d","brand":"Maxim Behar","offers":[{"title":"Hardcover","offer_id":43979413422335,"sku":"9781621537151","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eee03184-cc7f-4f96-86a1-90d3a5ac7702.jpg?v=1683245407","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-global-pr-revolution-maxim-behar-9781621537151","provider":"WR Book House","version":"1.0","type":"link"}