{"product_id":"the-glossary-of-advertisement-banaja-sethi-9798862445541","title":"The Glossary of Advertisement","description":"\u003cp\u003e\"The Glossary of Advertisement\" is your indispensable guide to decoding the dynamic world of advertising with precision and clarity. This comprehensive dictionary boasts over 700 meticulously crafted definitions, providing an invaluable resource for marketers, advertisers, students, and anyone eager to understand the language of persuasion.\u003c\/p\u003e\u003cp\u003eWithin the pages of this thoughtfully curated volume, you'll embark on a journey through the captivating landscape of advertising. From core principles like branding and target audience to advanced strategies such as guerrilla marketing and programmatic advertising, this dictionary leaves no advertising term unexplored.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Banaja Sethi\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798862445541\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.57d","brand":"Banaja Sethi","offers":[{"title":"Paperback","offer_id":48623420408063,"sku":"9798862445541","price":12.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-glossary-of-advertisement-banaja-sethi-9798862445541","provider":"WR Book House","version":"1.0","type":"link"}