{"product_id":"the-good-the-bad-and-david-hofmeyr-9798884506190","title":"The Good The Bad And The Epic: Seven Storytelling Codes To Transform Your Brand","description":"\u003ci\u003eThe Good The Bad And The Epic \u003c\/i\u003eis a storytelling playbook for brands. A practical, easy-to-use framework to help any business-no matter the size or industry-unleash the transformative power of story. \u003cp\u003e\u003c\/p\u003eStorytelling has always been a vast and profitable industry in Hollywood and in the video game market, but also in marketing where a brand's success is defined by their story. Story is a cast-iron way to capture and hold attention and make click-through rates and engagement metrics soar. \u003cp\u003e\u003c\/p\u003eNow more than ever, especially with the rise of AI, customers are seeking brands that offer meaning and genuine connection. And nothing has the power to create meaning and drive memorability like story. \u003cp\u003e\u003c\/p\u003eUnlike most storytelling books that focus on theory, \u003ci\u003eThe Good The Bad And The Epic\u003c\/i\u003e arms you with a step-by-step framework you can apply immediately-whether crafting an email, launching a full-scale marketing campaign, or building a memorable brand story from scratch. Through 12 action-packed chapters, filled with real-world examples of good, bad, and epic marketing, you'll gain the tools to elevate every aspect of your communication. \u003cp\u003e\u003c\/p\u003eHere's what you'll get with \u003ci\u003eThe Good The Bad And The Epic: \u003c\/i\u003e\u003cul\u003e\n\u003cli\u003eProven strategies to turn passive consumers into passionate advocates.\u003c\/li\u003e\n\u003cli\u003eA blueprint for applying narrative structures that skyrocket engagement and memorability.\u003c\/li\u003e\n\u003cli\u003eInsightful examples from top brands and campaigns that show you how to create meaning in the age of AI-driven marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eDon't just tell a brand story. Make it epic.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Hofmeyr\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798884506190\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/04\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 266\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.60d","brand":"David Hofmeyr","offers":[{"title":"Paperback","offer_id":48623471362303,"sku":"9798884506190","price":16.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-good-the-bad-and-david-hofmeyr-9798884506190","provider":"WR Book House","version":"1.0","type":"link"}