{"product_id":"the-goodwill-gap-kevin-brady-9781971407135","title":"The Goodwill Gap: The Hidden Assets That Create and Destroy Business Value","description":"\u003cp\u003e\u003cb\u003eThe Goodwill Gap: The Hidden Assets That Create and Destroy Business Value\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat if the most valuable assets in your organization aren't on your balance sheet?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvery year, investors pay billions of dollars above book value to acquire successful companies. Accountants record the difference as \u003ci\u003egoodwill\u003c\/i\u003e. But what exactly are they buying?\u003c\/p\u003e\u003cp\u003eBuildings can be measured. Equipment can be inventoried. Cash can be counted.\u003c\/p\u003e\u003cp\u003eBut what about trust?\u003c\/p\u003e\u003cp\u003eWhat about customer loyalty, employee commitment, institutional knowledge, culture, reputation, and relationships built over decades?\u003c\/p\u003e\u003cp\u003eThese invisible assets often determine whether a business thrives or declines, yet they are frequently overlooked during acquisitions, leadership transitions, succession planning, and periods of organizational change.\u003c\/p\u003e\u003cp\u003eDrawing on more than three decades of entrepreneurial experience, Kevin Brady explores a question inspired by a single event: the departure of a long-tenured employee whose contribution to a successful company could never be fully captured on a financial statement.\u003c\/p\u003e\u003cp\u003eThat question led to a larger discovery.\u003c\/p\u003e\u003cp\u003eOrganizations routinely recognize the value of goodwill when they purchase companies, but they often struggle to recognize, protect, and transfer the very assets that created that goodwill in the first place.\u003c\/p\u003e\u003cp\u003ePart business book, part leadership reflection, and part stewardship manifesto, \u003ci\u003eThe Goodwill Gap\u003c\/i\u003e challenges conventional thinking about how value is created, preserved, and passed from one generation of leadership to the next.\u003c\/p\u003e\u003cp\u003eInside, you'll discover: \u003c\/p\u003e\u003cp\u003e- Why some of the most valuable assets in a business never appear on a balance sheet\u003cbr\u003e- How trust, culture, reputation, and institutional knowledge create economic value\u003cbr\u003e- Why organizations often damage the very assets they paid a premium to acquire\u003cbr\u003e- The hidden risks behind leadership transitions, acquisitions, and succession plans\u003cbr\u003e- How stewardship differs from ownership-and why the distinction matters\u003cbr\u003e- Practical insights for preserving and transferring goodwill across generations\u003c\/p\u003e\u003cp\u003eWhether you are a founder, executive, investor, board member, family business owner, or future successor, this book will change the way you think about organizational value.\u003c\/p\u003e\u003cp\u003eBecause the greatest threats to a business are not always found in the numbers.\u003c\/p\u003e\u003cp\u003eSometimes they are found in what the numbers fail to see.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Brady\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1971407135\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781971407135\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gnomon Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.28d","brand":"Kevin Brady","offers":[{"title":"Paperback","offer_id":49084244328703,"sku":"9781971407135","price":12.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-goodwill-gap-kevin-brady-9781971407135","provider":"WR Book House","version":"1.0","type":"link"}