{"product_id":"the-great-8-pillars-christopher-peer-9781544547565","title":"The Great 8 Pillars: A C-Suite Guide for Optimizing B2B Marketing Operations","description":"\u003cp\u003eWhy do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChris Peer\u003c\/strong\u003e knows the answer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, tactical approach of most marketers and agencies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Great 8 Pillars: A C-Suite Guide for B2B Marketing Operations offers a step-by-step tutorial on how to craft marketing strategies and value propositions, establish ROI-driven goals, and define key performance indicators. \u003cstrong\u003eChris \u003c\/strong\u003eteaches readers how to build a professional marketing infrastructure that consistently delivers a return on investment-and how to value marketing in the process. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christopher Peer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544547560\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544547565\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e G8p\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/18\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.59d","brand":"Christopher Peer","offers":[{"title":"Paperback","offer_id":48065697939711,"sku":"9781544547565","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f74003ee-ef83-43d0-881f-128904668b4c.jpg?v=1768676661","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-great-8-pillars-christopher-peer-9781544547565","provider":"WR Book House","version":"1.0","type":"link"}