{"product_id":"the-great-pr-heist-adrienne-alexander-9798988462064","title":"The Great PR Heist: How Public Perception Stole the Truth About Public Relations","description":"\u003cp\u003eSpin. Scandal. Strategy. What really drives reputation?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePublic relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn The Great PR Heist, veteran publicist and media expert Adrienne Alexander exposes how public perception hijacked the truth about public relations-and why it's time to take it back. From celebrity meltdowns to viral visibility hacks, Adrienne unpacks the fundamental strategies behind reputation management, earned media, and the high-stakes world of image control.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't just a book. It's the playbook.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn how to spot the difference between hype and strategy\u003c\/p\u003e\u003cp\u003eUnderstand why PR is never free-and why that matters\u003c\/p\u003e\u003cp\u003eDiscover what makes (and breaks) credibility in the digital age\u003c\/p\u003e\u003cp\u003eGet actionable insights from over two decades of PR trenches\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're a founder, coach, author, creative, or communications pro, The Great PR Heist will shift how you show up, speak out, and stay seen-without selling your soul.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour story deserves more than spin. It deserves a strategy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adrienne Alexander\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798988462064\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ipy Agency\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 90\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.25d","brand":"Adrienne Alexander","offers":[{"title":"Hardcover","offer_id":48241946362111,"sku":"9798988462064","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6b02dba-3bf8-44d6-86f8-5404ce406920.jpg?v=1772656709","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-great-pr-heist-adrienne-alexander-9798988462064","provider":"WR Book House","version":"1.0","type":"link"}