{"product_id":"the-greenwash-effect-guy-pearse-9781628737264","title":"The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isna't Telling You about Their Green Products","description":"Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to \"Join the Green Revolution,\" and McDonald's has painted its golden arches green. Facebook has even \"friended\" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Greenwash Effect\u003c\/i\u003e, Guy Pearse looks behind the corporate fa ade in the tradition of \u003ci\u003eFast Food Nation\u003c\/i\u003e and \u003ci\u003eNo Logo\u003c\/i\u003e--and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. \u003ci\u003eThe Greenwash Effect\u003c\/i\u003e is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guy Pearse\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1628737263\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781628737264\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Skyhorse Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/05\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 1.20d","brand":"Guy Pearse","offers":[{"title":"Hardcover","offer_id":44191000133887,"sku":"9781628737264","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_759bde72-12b7-4b70-95d4-07cb333b7288.jpg?v=1690873473","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-greenwash-effect-guy-pearse-9781628737264","provider":"WR Book House","version":"1.0","type":"link"}