{"product_id":"the-growth-gears-art-saxby-9781599325897","title":"The Growth Gears: Using a Market-Based Framework to Drive Business Success","description":"\u003cp\u003eWHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? \u003cbr\u003e Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business-working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. \u003cbr\u003e This book provides a simple framework as well as tools and action steps for identifying and adding these \"gears\" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs \u003cbr\u003e Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Art Saxby, Pete Hayes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1599325896\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781599325897\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Media Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/18\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.80d","brand":"Art Saxby","offers":[{"title":"Hardcover","offer_id":44045765181695,"sku":"9781599325897","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ca4475b6-f129-4f60-86a0-915c2d0d78ba.jpg?v=1684980623","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-growth-gears-art-saxby-9781599325897","provider":"WR Book House","version":"1.0","type":"link"}