{"product_id":"the-growth-strategies-of-hotel-onofre-martorell-cunill-9780789026644","title":"The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies","description":"\u003cp\u003eHow did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. \u003cp\u003e\u003c\/p\u003eThe Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detailincluding their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. \u003cp\u003e\u003c\/p\u003eThe Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: \u003cul\u003e \u003cli\u003e the question of diversification vs. specialization\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e vertical, horizontal, and diagonal integration\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e acquisitions, mergers, and strategic alliances\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e franchise contracts, management contracts, leaseholds, and ownership\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e branding and globalization\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003ePacked with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching\/training\/professional library.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Onofre Martorell Cunill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0789026643\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789026644\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 7.90w x 0.60d","brand":"Onofre Martorell Cunill","offers":[{"title":"Paperback","offer_id":48086861054207,"sku":"9780789026644","price":89.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3d39533f-882c-4343-b97b-475cdf4e01cd.jpg?v=1769097002","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-growth-strategies-of-hotel-onofre-martorell-cunill-9780789026644","provider":"WR Book House","version":"1.0","type":"link"}