{"product_id":"the-guide-to-earned-media-annie-pace-scranton-9781398611054","title":"The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand","description":"\u003cp\u003e\u003cb\u003eHarness the power of public relations and discover how you can secure meaningful press for your organization.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert \u003cb\u003eAnnie Pace Scranton\u003c\/b\u003e breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThe Guide to Earned Media\u003c\/i\u003e\u003c\/b\u003e is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Annie Pace Scranton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398611050\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398611054\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.48d","brand":"Annie Pace Scranton","offers":[{"title":"Paperback","offer_id":44190929027327,"sku":"9781398611054","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1fea6d35-5fe5-4db8-bc6a-6ec4bd5c108c.jpg?v=1690873112","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-guide-to-earned-media-annie-pace-scranton-9781398611054","provider":"WR Book House","version":"1.0","type":"link"}