{"product_id":"the-guru-hoax-jay-huling-9780359842810","title":"The Guru Hoax: How Business Owners Get Hoodwinked Into Paying for Ineffective Advertising","description":"Are your marketing experts really experts? Or did they simply buy their credentials from a diploma mill? Get ready for The Guru Hoax to be revealed. Behind door number one: a marketing consultant with 30-plus years' experience of success. Behind door two: out-of-work frauds and recently graduated wannabes disguised as advertising and branding gurus. Who will YOU pay to create YOUR marketing? Jay Huling will show you their schemes, ruses, tricks, cons, gaffs, and lies . . . and how they use the truth to fool you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Huling\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 035984281X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780359842810\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Jay Huling","offers":[{"title":"Hardcover","offer_id":47520257310975,"sku":"9780359842810","price":41.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_141ed782-4f46-43b6-bdb7-758f803ae662.jpg?v=1762884508","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-guru-hoax-jay-huling-9780359842810","provider":"WR Book House","version":"1.0","type":"link"}