{"product_id":"the-gutenberg-galaxy-marshall-mcluhan-9781442612693","title":"The Gutenberg Galaxy","description":"\u003cp\u003e\u003cem\u003eThe Gutenberg Galaxy \u003c\/em\u003ecatapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. \u003c\/p\u003e\u003cp\u003eReaders will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e foresaw the networked, compressed 'global village' that would emerge in the late-twentieth and twenty-first centuries -- despite having been written when black-and-white television was ubiquitous. \u003c\/p\u003e\u003cp\u003e This new edition of \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e celebrates both the centennial of McLuhan's birth and the fifty-year anniversary of the book's publication. A new interior design updates \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan's lasting effect on a variety of scholarly fields and popular culture. \u003c\/p\u003e\u003cp\u003eA must-read for those who inhabit today's global village, \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e is an indispensable road map for our evolving communication landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marshall McLuhan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 144261269X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781442612693\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Toronto Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.23h x 6.34w x 0.99d","brand":"Marshall McLuhan","offers":[{"title":"Paperback","offer_id":43995695939839,"sku":"9781442612693","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_88f104df-3c92-458c-b4bb-0a9198196e13.jpg?v=1683337301","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-gutenberg-galaxy-marshall-mcluhan-9781442612693","provider":"WR Book House","version":"1.0","type":"link"}