{"product_id":"the-handbook-of-brand-management-lia-zarantonello-9780415742962","title":"The Handbook of Brand Management Scales","description":"\u003cp\u003e\u003cem\u003eThe Handbook of Brand Management Scales\u003c\/em\u003e is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.\u003c\/p\u003e\u003cp\u003eSample scales include brand personality, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. \u003c\/p\u003e\u003cp\u003eA much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lia Zarantonello, V駻onique Pauwels-Delassus\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 041574296X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415742962\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/03\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.50d","brand":"Lia Zarantonello","offers":[{"title":"Paperback","offer_id":43919733424383,"sku":"9780415742962","price":74.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_2cfcdbd1-f46c-4970-b2a5-425cf800fe54.jpg?v=1680811594","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-handbook-of-brand-management-lia-zarantonello-9780415742962","provider":"WR Book House","version":"1.0","type":"link"}