{"product_id":"the-handbook-of-marketing-research-rajiv-grover-9781412909976","title":"The Handbook of Marketing Research: Uses, Misuses, and Future Advances","description":"\u003cb\u003eThe Handbook of Marketing Research: Uses, Misuses, and Future Advances\u003c\/b\u003e comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the \u003cb\u003eHandbook \u003c\/b\u003eaddresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajiv Grover, Marco Vriens\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 141290997X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412909976\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/23\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 720\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.30h x 7.14w x 1.66d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2006 pg. 132","brand":"Rajiv Grover","offers":[{"title":"Hardcover","offer_id":44064636535039,"sku":"9781412909976","price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5d724100-7dd3-4a2d-83d6-71b80ffa71db.jpg?v=1685396649","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-handbook-of-marketing-research-rajiv-grover-9781412909976","provider":"WR Book House","version":"1.0","type":"link"}