{"product_id":"the-hardware-startup-renee-diresta-9781449371036","title":"The Hardware Startup: Building Your Product, Business, and Brand","description":"Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. \u003cp\u003e Written by three experts from the field, \u003ci\u003eThe Hardware Startup\u003c\/i\u003e takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eValidate your idea by learning the needs of potential users\u003c\/li\u003e \u003cli\u003eDevelop branding, marketing, and sales strategies early on\u003c\/li\u003e \u003cli\u003eForm relationships with the right investment partners\u003c\/li\u003e \u003cli\u003ePrototype early and often to ensure you're on the right path\u003c\/li\u003e \u003cli\u003eUnderstand processes and pitfalls of manufacturing at scale\u003c\/li\u003e \u003cli\u003eJumpstart your business with the help of an accelerator\u003c\/li\u003e \u003cli\u003eLearn strategies for pricing, marketing, and distribution\u003c\/li\u003e \u003cli\u003eBe aware of the legal issues your new company may face\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Renee DiResta, Brady Forrest, Ryan Vinyard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1449371035\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781449371036\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/21\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 323\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d","brand":"Renee DiResta","offers":[{"title":"Paperback","offer_id":43992011014399,"sku":"9781449371036","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_09053342-e7a4-4a65-b7d4-b60a36248716.jpg?v=1683313529","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-hardware-startup-renee-diresta-9781449371036","provider":"WR Book House","version":"1.0","type":"link"}