{"product_id":"the-he-man-effect-brian-box-brown-9781250261403","title":"The He-Man Effect: How American Toymakers Sold You Your Childhood","description":"\u003cp\u003e\u003cb\u003eBrian \"Box\" Brown brings history and culture to life through his comics. In his new graphic novel, he unravels how marketing that targeted children in the 1980s has shaped adults in the present.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003ePowered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBrian \"Box\" Brown's \u003ci\u003eThe He\u003c\/i\u003e\u003ci\u003e-Man Effect\u003c\/i\u003e shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Box Brown\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1250261406\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781250261403\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e First Second\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/11\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 6.20w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 05\/15\/2023\u003cbr\u003e\u003ci\u003eBulletin of Ctr for Child Bks\u003c\/i\u003e 07\/01\/2023 - Book Of Special Distinction\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 07\/03\/2023\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 07\/01\/2023 pg. 36\u003cbr\u003e\u003ci\u003eSchool Library Journal\u003c\/i\u003e 12\/02\/2023 pg. 1","brand":"Brian Box Brown","offers":[{"title":"Hardcover","offer_id":44133580013823,"sku":"9781250261403","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d2c5a283-6a7d-45b4-89e6-4a83f2d1cb33.jpg?v=1687486975","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-he-man-effect-brian-box-brown-9781250261403","provider":"WR Book House","version":"1.0","type":"link"}