{"product_id":"the-head-game-philip-mudd-9780871407887","title":"The Head Game: High-Efficiency Analytic Decision Making and the Art of Solving Complex Problems Quickly","description":"\u003cp\u003eWe've all been there: faced with a major decision, yet overwhelmed by the very data that is supposed to help us. It's an all-too-common struggle in the digital age, when Google searches produce a million results in a split second and software programs provide analysis faster than we could ever hope to read it.\u003c\/p\u003e\u003cp\u003eAdapting the geopolitical and historical lessons gleaned from over two decades in government intelligence, Philip Mudd--an ex-National Security Council staff member and former senior executive at the FBI and the CIA--finally gives us the definitive guidebook for how to approach complex decisions today. Filled with logical yet counterintuitive answers to ordinary and extraordinary problems--whether it be buying a new home or pivoting a failing business model--Mudd's \"HEAD\" (High Efficiency Analytic Decision-making) methodology provides readers with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps: \u003c\/p\u003e\u003cp\u003e- \u003cem\u003eWhat's the question?\u003c\/em\u003e Analysts often believe that questions are self-evident, but focusing on better questions up front always yields better answers later.\u003cbr\u003e\u003cbr\u003e - What are your \"drivers?\" The human mind has a hard time juggling information, so analysts need a system to break down complex questions into different characteristics or \"drivers.\"\u003cbr\u003e\u003cbr\u003e - \u003cem\u003eHow will you measure performance?\u003c\/em\u003e Once the question has been solidified and the \"drivers\" determined, an analyst must decide what metrics they will use to understand how a problem--and their solution to it--is evolving over time.\u003cbr\u003e\u003cbr\u003e - \u003cem\u003eWhat about the data?\u003c\/em\u003e Rather than looking at each bit of information on its own and up front, an analyst can only overcome data overload by plugging data into their \"driver\" categories and excising anything that doesn't fit.\u003cbr\u003e\u003cbr\u003e - \u003cem\u003eWhat are we missing?\u003c\/em\u003e Complex analysis isn't easy, so it is imperative to assume that the process is flawed, while also knowing how to check for possible gaps and errors, such as availability bias, halo effects, and intuitive versus analytic methodologies.\u003c\/p\u003e\u003cp\u003eDrawing deeply from his own harrowing experiences--and mistakes--in the line of duty, Mudd has spent years refining and teaching his methodology to Fortune 500 companies and government organizations. Now, in the best-selling tradition of Charles Duhigg's \u003cem\u003eThe Power of Habit\u003c\/em\u003e and Oren Klaff's \u003cem\u003ePitch Anything\u003c\/em\u003e, Philip Mudd's \u003cem\u003eThe HEAD Game\u003c\/em\u003e can change the way you both live and work.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Mudd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0871407884\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780871407887\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Liveright Publishing Corporation\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/06\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.30w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal Prepub Alert\u003c\/i\u003e 11\/15\/2014 pg. 62\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 11\/15\/2014","brand":"Philip Mudd","offers":[{"title":"Hardcover","offer_id":44059200815359,"sku":"9780871407887","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7e79de93-7a9e-4e74-8eec-0fd000ed0529.jpg?v=1685056805","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-head-game-philip-mudd-9780871407887","provider":"WR Book House","version":"1.0","type":"link"}