{"product_id":"the-heart-of-the-close-raju-mandhyan-9781515135296","title":"The HeART of the CLOSE: Subtle Selling Strategies inspired by Neurosciences \u0026 Neuropsychology","description":"Gone are the days when purchasers had a job to do and targets to meet. Every purchaser today is cutting-edge educated and a ball-playing entrepreneur. She keeps her personal values, corporate goals and ecological bottom lines all in the same horizon. In the HeART of the CLOSE discover how to influence them and improve your profits  Master the tools, techniques and negotiating tactics that enable you to ethically influence your buyer's perception of cost, value and benefits. This NLP* influenced, interactive and illustrated book is the answer to selling without really selling and co-creating value in the global marketplace.Book also contains a chapter on sales management and a chapter with a 5-step process to coaching sales champions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Raju Mandhyan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1515135292\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781515135296\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/21\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Raju Mandhyan","offers":[{"title":"Paperback","offer_id":46070292906239,"sku":"9781515135296","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47c1c105-13a3-4aff-ac25-06b90e297f5c.jpg?v=1724242831","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-heart-of-the-close-raju-mandhyan-9781515135296","provider":"WR Book House","version":"1.0","type":"link"}