{"product_id":"the-heritage-scape-michael-a-di-giovine-9780739114353","title":"The Heritage-Scape: Unesco, World Heritage, and Tourism","description":"\u003cp\u003eTourism today is recognized as the largest and fastest-growing industry in the world, capable of producing positive social and economic transformations especially in developing countries. Yet for UNESCO, it works in conjunction with World Heritage sites for a far more ambitious goal: to produce \"peace in the minds of men\" by creating a new, global identity. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAnthropologist and former tour operator Michael Di Giovine draws on ethnographic fieldwork, close policy analysis of UNESCO's major documents, and professional experiences in Southeast Asia and Europe to provide a detailed examination of UNESCO's unusual effort to harness the phenomenon of globalization and the existence of cultural diversity for the purpose of creating \"peace in the minds of men\" through its World Heritage program. He convincingly argues that UNESCO's designations are not impotent political performances that lead to the commercialization of local monuments for a touristic superstructure, but instead the building blocks of a new world system, an imaginative re-ordering of the world that knows no geopolitical boundaries but exists in the individual \"minds of men.\" Di Giovine terms this system the \u003ci\u003eheritage-scape\u003c\/i\u003e, a real social structure that extends unbridled across the globe, spreading its mantra of \"unity in diversity.\" \u003cp\u003e\u003c\/p\u003eWritten for social scientists, heritage and tourism professionals, and the educated traveler, \u003ci\u003eThe Heritage-scape\u003c\/i\u003e is an insightful, detailed, and expansive look at the politics and processes, histories and structures, and rituals and symbolisms of the interrelated phenomena of tourism, historic preservation, and UNESCO's World Heritage Program in Viet Nam, Cambodia, and across the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael A. Di Giovine\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0739114352\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780739114353\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/16\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 542\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 1.80d","brand":"Michael A. Di Giovine","offers":[{"title":"Paperback","offer_id":47039766167807,"sku":"9780739114353","price":76.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cd6da5cd-b9fd-4539-8880-414ce6082506.jpg?v=1752752500","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-heritage-scape-michael-a-di-giovine-9780739114353","provider":"WR Book House","version":"1.0","type":"link"}