{"product_id":"the-hero-trap-thomas-kolster-9780367242701","title":"The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge","description":"\u003cp\u003eUncovers a simple point that is key to driving growth in the 21\u003csup\u003est\u003c\/sup\u003e century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas Kolster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367242702\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367242701\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 282\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Thomas Kolster","offers":[{"title":"Hardcover","offer_id":48135993622783,"sku":"9780367242701","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27fdaaf4-f18e-459b-b89d-eee239b2c533.jpg?v=1770159802","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-hero-trap-thomas-kolster-9780367242701","provider":"WR Book House","version":"1.0","type":"link"}