{"product_id":"the-high-performing-key-account-manager-javier-marcos-9781398620414","title":"The High-Performing Key Account Manager: Creating Sustained Value with Strategic Customers","description":"\u003cp\u003e\u003cb\u003eExplore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relationships and drive growth with strategic customers. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In a rapidly changing economic environment, the role of a key account manager is now more important than ever due to the value they provide to the business and the profitable growth they enable.\u003cb\u003e \u003ci\u003eThe High-Performing Key Account Manager\u003c\/i\u003e \u003c\/b\u003edemonstrates what core competencies and skills a key account manager needs to succeed, such as how to develop long-lasting relationships, how to build trust with key customers and how to foster value-based sales solutions. This book also establishes what organizational support they require in order to create the right conditions for high-performance account management including guidance on how to lead and influence, build teams and enhance cross-functional collaboration. \u003cp\u003e\u003c\/p\u003e With real-world examples from leading companies such as Siemens, Caterpillar, Honeywell Group and CISCO Systems, this highly practical guide provides the strategies and tactics required to overcome common challenges, capitalize on emerging opportunities and enable key account managers to perform at the highest level.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Javier Marcos, Rodrigo Guesalaga, Andrew Hough\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398620416\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398620414\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Javier Marcos","offers":[{"title":"Hardcover","offer_id":46640800399615,"sku":"9781398620414","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_94fb647d-55f8-4284-8e05-c7619cb591f1.jpg?v=1740670552","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-high-performing-key-account-manager-javier-marcos-9781398620414","provider":"WR Book House","version":"1.0","type":"link"}