{"product_id":"the-history-of-financial-planning-e-denby-brandon-9780470180747","title":"The History of Financial Planning: The Transformation of Financial Services","description":"\u003cp\u003eThe first book to provide a comprehensive history of the financial planning profession\u003c\/p\u003e \u003cp\u003eThe financial services field has been revolutionized in the last quarter of the twentieth century by the financial planning profession. So much has happened in so little time that it has been difficult to keep up with the events and key players that make up the world of financial planning. \u003ci\u003eThe History of Financial Planning\u003c\/i\u003e is the first book to provide a comprehensive history of the profession.\u003c\/p\u003e \u003cp\u003eBacked by the Financial Planning Association, \u003ci\u003eThe History of Financial Planning\u003c\/i\u003e offers a clear overview of the industry and how it has grown and changed over the years. This book chronicles the history of the profession, with explanations of how the financial planning movement has grown beyond the United States to other countries-particularly in the last fifteen years. The book also demonstrates how the work of key researchers, such as Dr. Daniel Kahneman, Vernon Smith, and Amos Tversky, has influenced the rise of the financial planning profession\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNames \"four initial engines of growth\" that contributed to the success of financial planning\u003c\/li\u003e \u003cli\u003eReveals the moments and key players that define the history of financial planning\u003c\/li\u003e \u003cli\u003eDiscusses the emergence of the Financial Planning Association (FPA)\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe financial planning field has a rich history, and with this book as your guide, you'll quickly discover how it has evolved over the years.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e E. Denby Brandon, H. Oliver Welch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470180749\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470180747\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 1.20d","brand":"E. Denby Brandon","offers":[{"title":"Hardcover","offer_id":44149177352447,"sku":"9780470180747","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e55e13a5-8d08-42cb-aaaf-8d2d0a61d5f4.jpg?v=1688455246","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-history-of-financial-planning-e-denby-brandon-9780470180747","provider":"WR Book House","version":"1.0","type":"link"}