{"product_id":"the-history-of-labels-tony-white-9780954751883","title":"The History of Labels: The evolution of the label industry in Europe","description":"\u003cp\u003eThe evolution of labels and the story of the early label industry pioneers in Europe can be traced back over several hundred years. However, it was most certainly the period of the Industrial Revolution during the late 1700s and early 1800s that really began to shape the use and production of labels in a way that we would recognize them today.\u003c\/p\u003e\u003cp\u003eCharting the label's development from first being produced in single colors on wooden hand presses, this book explores all aspects of the industry's history through from the invention of the first presses and papermaking machines to the advent of self-adhesive converting in Europe.\u003c\/p\u003e\u003cp\u003eIts rich history and how centuries of innovation has had a profound impact on the modern day branding and use of products including food and medicines is set out-out in 'The History of Labels'. The result of several years of research by Michael Fairley and Tony White, this new book should be a must-read title for all those who have an interest in how the world of labels and label production has grown from its early origins.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChapters include: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand demand and technology innovation - how labels evolved\u003c\/li\u003e\n\u003cli\u003eEvolution of papermaking and label papers in Europe\u003c\/li\u003e\n\u003cli\u003eGummed and heat-activated label papers - their rise and decline\u003c\/li\u003e\n\u003cli\u003eThe rise and rise of pressure-sensitive adhesive coated products and labels in Europe\u003c\/li\u003e\n\u003cli\u003eThe printing press and the early label press pioneers\u003c\/li\u003e\n\u003cli\u003eGetting labels into shape - cutters, punches and dies\u003c\/li\u003e\n\u003cli\u003ePrinting companies founded in the 1800s that became the label industry pioneers\u003c\/li\u003e\n\u003cli\u003eLabel companies formed in the early 1900s and the rise of the early self-adhesive converters in Europe\u003c\/li\u003e\n\u003cli\u003eFrom woodcuts and engravings to digitized origination, imaging and platemaking\u003c\/li\u003e\n\u003cli\u003eInks, coatings and varnishes - their early history and evolution\u003c\/li\u003e\n\u003cli\u003eEvolution of metallic look images\u003c\/li\u003e\n\u003cli\u003eThe evolution of barcoding\u003c\/li\u003e\n\u003cli\u003eThe label associations of Europe\u003c\/li\u003e\n\u003cli\u003eExcellence in label printing - the introduction and growth of label awards\u003c\/li\u003e\n\u003cli\u003eThe creation of a global label industry resource\u003c\/li\u003e\n\u003cli\u003eThe introduction and rapid growth of digital printing\u003c\/li\u003e\n\u003cli\u003eThe demand for multi-page labels\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony White, Michael Fairley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0954751884\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780954751883\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tarsus Exhibitions \u0026amp; Publishing Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/03\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.60d\u003c\/ul\u003e","brand":"Tony White","offers":[{"title":"Paperback","offer_id":44138427023615,"sku":"9780954751883","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ecf55228-d085-4e09-bfc7-4cd3eb6d4069.jpg?v=1687899608","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-history-of-labels-tony-white-9780954751883","provider":"WR Book House","version":"1.0","type":"link"}