{"product_id":"the-human-element-rachael-gilliver-9798603424347","title":"The Human Element: PR and Marketing from a Fan Perspective","description":"Have you ever wondered what your fans think of you? Or even if you're on the right track when it comes to your PR?\u003cp\u003e\u003ci\u003eThe Human Element\u003c\/i\u003e answers both of those questions as well as many more. Written from a music fan's perspective, it dives beneath the waves of the PR machine and looks at what you're doing right, and wrong, when it comes to your marketing. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Human Element\u003c\/i\u003e was compiled by an author with over a decade's worth of experience in working with music fans. From writing books about their experiences, to casual conversations, to running forums, she's done it all... and heard it all. Drawing on interviews, observations, and personal experience, Rachael has tried to answer the age old question of, \"Are we looking after our fans?\"\u003c\/p\u003e\u003cp\u003eData's dead, baby. It's time to get personal.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rachael Gilliver\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798603424347\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.34d\u003c\/p\u003e","brand":"Rachael Gilliver","offers":[{"title":"Paperback","offer_id":48851680428287,"sku":"9798603424347","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-human-element-rachael-gilliver-9798603424347","provider":"WR Book House","version":"1.0","type":"link"}