{"product_id":"the-human-essence-of-economics-bruce-koerber-9780996095563","title":"The Human Essence of Economics: A Microeconomic Textbook Alternative","description":"\u003cp\u003e\u003cb\u003eProducing so you can eat (and prosper) is the starting point in microeconomics.\u003c\/b\u003e\u003cbr\u003eMicroeconomics is not about data and equations being used to generate graphs and diagrams - although unfortunately that is how microeconomics is taught and that is the reason why there is such a great divide between the real world and academic economics. \u003cb\u003eEach person and every business firm\u003c\/b\u003e has to produce something to earn an income to be used to satisfy cherished desires and objectives. In this book, which is the best microeconomics textbook, all of that is made clear.\u003cbr\u003e\u003cb\u003eThe heart of microeconomics will surprise you.\u003c\/b\u003e\u003cbr\u003eAt the heart is offering something of value in order to get those things that are regarded as more valuable. Value - which humans assign subjectively - is a supremely important part of microeconomics. You will love the value of this book and how it traces economic value to its source.\u003cbr\u003e\u003cb\u003eHow do individuals discover and react to information in the market?\u003c\/b\u003e\u003cbr\u003ePrices that appear as part of the spontaneity of the market act like words, giving all things meaning. Those who are actively exercising their entrepreneurial spirit read the price messages and take risks, with their goal being to earn a profit by serving the consumer. It is this active involvement that drives the economy forward by dispersing the information throughout, and across the time horizon. All this is part of the language of the market.\u003cbr\u003e\u003cb\u003eWhat is different about \"The Human Essence of Economics\"?\u003c\/b\u003e\u003cbr\u003eIt is qualitative analysis rather than quantitative analysis and it examines the economy in its real condition of dynamic disequilibrium rather than the fictitious condition of equilibrium.\u003cbr\u003e\u003cb\u003eWhy is this approach better?\u003c\/b\u003e\u003cbr\u003eWhat really sets it apart is the microeconomic model.\u003cbr\u003eThe model shows the origin of subjective values.\u003cbr\u003eThe model is causal-realistic, moving from cause to effect, from virtue to service (or product).\u003cbr\u003eThe model shows how the entrepreneurial spirit activates the market.\u003cbr\u003eThis book delivers a new economic technology but it also makes clear how to apply the concept of competitive entrepreneurship to each step along the way in the real world of disequilibrium and uncertainty.\u003cbr\u003e\u003cb\u003eThis is a book you will want to buy. Click the button and add it to your resource library.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce Koerber\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 099609556X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780996095563\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Divine Economy Consulting\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/16\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.23d","brand":"Bruce Koerber","offers":[{"title":"Paperback","offer_id":48443820671231,"sku":"9780996095563","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d40842da-6a06-4071-857c-9efe03435b22.jpg?v=1777208076","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-human-essence-of-economics-bruce-koerber-9780996095563","provider":"WR Book House","version":"1.0","type":"link"}