{"product_id":"the-idea-is-the-easy-brian-dovey-9781637744048","title":"The Idea Is the Easy Part: Myths and Realities of the Startup World","description":"\u003cb\u003e\"Innovation \u0026amp; Creativity\" winner in the 2023 Porchlight Business Book Awards \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eLifelong entrepreneur Brian Dovey offers readers a personal, humorous, story-driven compendium of practical advice for navigating the risky entrepreneurial journey. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Idea Is the Easy Part\u003c\/i\u003e counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on experience. \u003cp\u003e\u003c\/p\u003eToday's entrepreneurs can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant initial idea--and the funding you'll easily acquire--are all you need. \u003cp\u003e\u003c\/p\u003eThe reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions.\u003cbr\u003eThe idea, as it turns out, is the easy part. \u003cp\u003e\u003c\/p\u003eBetween serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey was well acquainted with entrepreneurship--its reality as well as its mythology. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIn \u003ci\u003eThe Idea Is the Easy Part\u003c\/i\u003e, Dovey busts common myths about entrepreneurship and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs to make better decisions at every stage of the entrepreneurial process.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003c\/b\u003e\u003cbr\u003eFor those seduced by the myths of fame and fortune, as well as for those who don't realize what they're missing out on, \u003ci\u003eThe Idea Is the Easy Part\u003c\/i\u003e is a reliable guide to navigating the entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Dovey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637744048\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637744048\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.60w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 12\/01\/2023","brand":"Brian Dovey","offers":[{"title":"Hardcover","offer_id":44213111423231,"sku":"9781637744048","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_66f4cd07-2e10-4910-87ce-6c89b9f4d439.jpg?v=1692112138","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-idea-is-the-easy-brian-dovey-9781637744048","provider":"WR Book House","version":"1.0","type":"link"}