{"product_id":"the-ideate-method-daniel-a-cohen-9781544393247","title":"The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas","description":"\u003cp\u003eGenerating new ideas that create substantial value is at the very core of entrepreneurship. \u003cstrong\u003eThe IDEATE Method\u003c\/strong\u003e is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan Cohen, Greg Pool, Heidi Neck\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544393245\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544393247\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 104\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.40w x 0.30d","brand":"Dan Cohen","offers":[{"title":"Paperback","offer_id":43987446169855,"sku":"9781544393247","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99dc9c8a-1e5b-426f-adfa-a8f10ce867bb.jpg?v=1683289037","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ideate-method-daniel-a-cohen-9781544393247","provider":"WR Book House","version":"1.0","type":"link"}