{"product_id":"the-identity-upgrade-arjun-malhotra-9789374124819","title":"The Identity Upgrade: How to Reprogram Who You Think You Are","description":"You don't change by wishing-you change by proving. This book shows how to redesign self-concept using a simple loop: claim, commit, and accumulate persuasive evidence until belief follows behaviour. It replaces motivational fluff with a rigorous, testable method for identity change, grounded in psychology and practice. If you're serious about moving beyond hacks and streaks to earn a credible new self, this is your playbook. - Learn how self concept functions as a prediction model-and how to edit it without self-deception - Turn aspirations into stakes, proofs, and public artefacts that reprogram your self with clarity - Build identity based habits that are hard to fake, easy to repeat, and compounding in credibility - Use behavioural reinforcement without becoming reward-dependent, and make affirmations that work by tying them to evidence - Recraft your story through narrative identity techniques that align desire, action, and social mirrors - Install systems that build self discipline reliably, then scale them with a 30-day identity sprint For thoughtful readers who want precision over platitudes-founders, professionals, makers, and students who care about long arcs-this book offers a pragmatic answer to a perennial question: how do I become the kind of person who does the work? You'll leave with a working model and daily practices that quietly upgrade your identity, one proof at a time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arjun Malhotra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9374124815\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789374124819\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mindful Pages\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Arjun Malhotra","offers":[{"title":"Paperback","offer_id":50664878866687,"sku":"9789374124819","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_58b1b74a-0442-4280-a840-2af6494e192a.jpg?v=1792009711","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-identity-upgrade-arjun-malhotra-9789374124819","provider":"WR Book House","version":"1.0","type":"link"}