{"product_id":"the-illusion-of-process-bruno-de-freitas-9798195177003","title":"The Illusion of Process: How intelligent people use self-awareness as a hiding place and the brutal cost of never executing.","description":"\u003cp\u003e\u003cb\u003eYou're probably an above-average person. And that's exactly your biggest problem.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIntelligent people are fascinated by understanding the architecture of things. They map out traumas, understand sales funnels, and master business frameworks. However, that same intelligence often serves as a luxurious hiding place for cowardice. We call it a \"process\" when, deep down, it's just resistance and fear of getting our hands dirty in the arena of execution.\u003c\/p\u003e\u003cp\u003eIn The Illusion of the Process, strategist and designer Bruno de Freitas opens the \"black box\" of his own journey-a nearly 20-year trajectory marked by brilliant successes and devastating transatlantic setbacks. From the blind courage of crossing the ocean with an 8-kg suitcase to the humiliation of returning with only a backpack on your back, this book is an autopsy of intellectual self-sabotage.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn this book, you will discover: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe hiding place of brilliant minds: \u003c\/b\u003eWhy an excess of self-knowledge can become an anesthetic paralysis.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe anatomy of retreat: \u003c\/b\u003e How to identify the exact moment when you use the \"strategy\" to escape a difficult decision.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe abuse of spirituality: \u003c\/b\u003eThe risk of seeking answers in the invisible for problems that can be solved with spreadsheets and clear boundaries.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe treatise on Non-Negotiation: \u003c\/b\u003e Practical rules to stop betraying yourself and start creating your own reality.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eConsciousness without action becomes a burden. Action without truth becomes repetition.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you're tired of being the \"eternal promise-maker\" and want to stop enabling your own paralysis, this book is your ultimate guide. The hiding is over. It's time to pay the price of execution.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruno de Freitas\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798195177003\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 56\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.13d","brand":"Bruno de Freitas","offers":[{"title":"Paperback","offer_id":49173030961407,"sku":"9798195177003","price":12.9,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-illusion-of-process-bruno-de-freitas-9798195177003","provider":"WR Book House","version":"1.0","type":"link"}