{"product_id":"the-illusion-of-value-asa-eccleston-kibilski-9798334312104","title":"The Illusion of Value: How Brands Make You Pay More","description":"\u003cp\u003eAre you tired of feeling like you're constantly overpaying for products that aren't worth the price tag? Ever wondered why you're drawn to luxury brands, even when you know you can't afford them? In \"The Illusion of Value: How Brands Make You Pay More,\" you'll uncover the secrets behind the marketing strategies and psychological tactics that companies use to manipulate our perception of value.\u003c\/p\u003e\u003cp\u003eThrough a blend of relatable anecdotes, cutting-edge research, and practical tips, this book will empower you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDecode the psychology of pricing\u003c\/b\u003e: Learn how charm prices, anchoring, and other tricks make you spend more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOutsmart marketing ploys\u003c\/b\u003e: Discover how brands use storytelling, celebrity endorsements, and FOMO to influence your choices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eResist the allure of luxury\u003c\/b\u003e: Understand why we crave status symbols and how to find true value beyond the price tag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShop smarter and save money\u003c\/b\u003e: Learn how to differentiate between real innovation and marketing fluff, and make choices that align with your needs and values.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmbrace conscious consumerism\u003c\/b\u003e: Discover how to make a positive impact with your purchasing power.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a savvy shopper or a brand enthusiast, \"The Illusion of Value\" will change the way you think about spending and help you make more informed choices that benefit your wallet and your well-being.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Asa Eccleston Kibilski\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798334312104\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/27\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 72\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.15d","brand":"Asa Eccleston Kibilski","offers":[{"title":"Paperback","offer_id":48588148900095,"sku":"9798334312104","price":7.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-illusion-of-value-asa-eccleston-kibilski-9798334312104","provider":"WR Book House","version":"1.0","type":"link"}