{"product_id":"the-illustrated-guide-to-the-patricia-swann-9781138605121","title":"The Illustrated Guide to the Content Analysis Research Project","description":"\u003cp\u003e\u003cem\u003eThe Illustrated Guide to the Content Analysis Research Project\u003c\/em\u003e makes mass media research more accessible through an informal and humorous student-centered approach.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eAuthor Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eSupplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patricia Swann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138605123\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138605121\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/03\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.25w x 0.32d","brand":"Patricia Swann","offers":[{"title":"Paperback","offer_id":44126612390143,"sku":"9781138605121","price":46.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0579c863-35ac-4d08-a420-d12cdb617b94.jpg?v=1687449173","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-illustrated-guide-to-the-patricia-swann-9781138605121","provider":"WR Book House","version":"1.0","type":"link"}