{"product_id":"the-imc-case-book-j-steven-kelly-9780692666692","title":"The IMC Case Book: Cases in Integrated Marketing Communications","description":"More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. Steven Kelly,Susan K. Jones\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692666699\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692666692\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Midwest Marketing Education Foundation\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.66d","brand":"J. Steven Kelly","offers":[{"title":"Paperback","offer_id":48448898498815,"sku":"9780692666692","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2028e17f-3dce-4319-971f-1f1d36ebbb01.jpg?v=1777261061","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-imc-case-book-j-steven-kelly-9780692666692","provider":"WR Book House","version":"1.0","type":"link"}