{"product_id":"the-impact-of-artificial-intelligence-oyebola-toyese-9786208225605","title":"The Impact of Artificial Intelligence on Online Advertising Targeting","description":"Given that online advertising and artificial intelligence have deeply influenced the business sector, this book reports a research study that investigated where online advertising is heading by analyzing artificial intelligence and online advertising in four stages: first, the growth of AI-driven advertising. Second is the opposing interest between innovation data usage and personal data rights. Third, the current stance of businesses on the use of AI and online advertising. Last, understanding the advancement of consumer engagement concerning AI-enabled ad targeting for a more decisive targeting. This book includes the implementation of AI-driven advertising in their marketing efforts for business growth, and if not practiced, the results exposed more information about their restrictions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oyebola Toyese\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 6208225604\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786208225605\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e LAP Lambert Academic Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 92\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.22d","brand":"Oyebola Toyese","offers":[{"title":"Paperback","offer_id":46451244826879,"sku":"9786208225605","price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e1140efe-f704-4500-9f19-fb7a6584a72c.jpg?v=1735876895","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-impact-of-artificial-intelligence-oyebola-toyese-9786208225605","provider":"WR Book House","version":"1.0","type":"link"}