{"product_id":"the-impact-of-culture-on-jan-hendrik-schumann-9783834920188","title":"The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services","description":"The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Hendrik Schumann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3834920185\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783834920188\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gabler Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 265\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.63d","brand":"Jan Hendrik Schumann","offers":[{"title":"Paperback","offer_id":48519824703743,"sku":"9783834920188","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e97f052a-8ab9-45d5-b06d-35525d08774d.jpg?v=1778739045","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-impact-of-culture-on-jan-hendrik-schumann-9783834920188","provider":"WR Book House","version":"1.0","type":"link"}